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Bride and Groom

Behind the Brand

Hello! Welcome to Beauty by Katie

I’m Katie Riddle, the owner and CEO of Beauty by Katie LLC. With over nine years in the beauty industry, I transitioned to full-time entrepreneurship two years into my journey. As a proud mother to my two wonderful sons, Joey and Mason, my family is my everything. When I’m not spending quality time with them, I enjoy riding horses, cooking, and, of course, dedicating myself to my passion—beauty!

My foray into makeup began six years ago during my engagement. After two disappointing experiences with makeup artists for prom, where I left in tears, I realized I couldn’t trust anyone else with my bridal beauty. Determined, I taught myself makeup through countless YouTube tutorials. As a tomboy raised on a farm, embracing the art of makeup was a significant transformation. After a year of dedication, I perfected my look and curated a durable makeup kit for my wedding day.

Beauty by Katie - family
Beauty by Katie - family
Beauty By Katie - bridal makeup & beauty
Beauty by Katie - makeup artist

From Personal Passion to Professional Experience

The positive feedback from friends and family encouraged me to offer makeup services beyond my own special day. My first client was my best friend, trusting me on her wedding day, which ignited my love for making others feel beautiful. Word of mouth led to more bookings for weddings and photo shoots, solidifying my decision to pursue makeup artistry professionally.

I believe in using only the best products. Ignoring advice to purchase cheap makeup, I invested in high-quality, reliable products to ensure longevity and a flawless finish for my clients' big days. My dedication to excellence didn’t stop there. I enhanced my skills by earning certifications from Vanity Makeup School and The Master Class in Los Angeles, as well as learning from renowned artists like Ani G. and Mario Dedivanovic, Kim Kardashian’s makeup artist. These experiences, including training with Anastasia Soare of Anastasia Beverly Hills, have set me apart in the local beauty scene.

Understanding the diverse needs of my clients, I expanded my offerings to include spray tanning. After thorough research and testing, I partnered with Dolce Glow to provide natural-looking, long-lasting tans that cater to various skin tones. Our spray tans avoid the common pitfalls of orange hues and uneven fading, ensuring a beautiful, natural finish every time. Additionally, we offer a range of Dolce Glow retail products available at our studio.

Licenses & Expertise

I am licensed in:

  • Makeup Artistry

  • Spray Tans

  • Permanent Makeup

With nearly eight years of experience in wedding makeup in Louisville, KY, I take immense pride in making bridal dreams come true. My commitment to excellence ensures that every client leaves feeling happy, beautiful, and confident.

My career has taken me beyond Kentucky, allowing me to blend my love for travel with my passion for beauty. Each new location brings fresh inspiration and opportunities to enhance my craft, ensuring that I bring the best techniques and trends to my clients in Louisville and beyond.

Love,

Katie Riddle

JOIN THE BEAUTY BY KATIE FAMILY

Book Your Appointment Today

Whether you’re preparing for your wedding, a special event, or simply want to enhance your everyday beauty, Beauty by Katie is here to serve you with passion and professionalism. I look forward to the opportunity to work with you and help you achieve your beauty goals.

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